New Delhi, 22nd October 2024: Everlite by Senco is delighted to announce that renowned actress Sauraseni Maitra has become the face of their latest campaign, “Glow Karo, Grow Karo,” which beautifully combines style and smart investment. Sauraseni, known for her versatility and dynamic screen presence, portrays Dhani Gyaani—a sassy, knowledgeable personality who inspires women and men to make intelligent financial decisions, particularly in gold, all while enhancing their personal style.
The “Glow Karo, Grow Karo” campaign revolves around Dhani Gyaani, a modern woman who balances financial savvy with a sharp fashion sense. Sauraseni, as Dhani, playfully addresses her reflection, humorously asking viewers why they hesitate to grow when they can also glow. This engaging character reflects the confidence and financial clarity that today’s women seek. Promoting Digital Gold as a wise investment, Dhani urges women to embrace financial independence and take bold steps to secure their futures. The campaign not only emphasizes the value of gold as a smart asset but also encourages women to illuminate their futures and redefine financial security. As Dhani wisely says, “Grow karoge, tabhi toh glow karoge!”
Through this campaign, Everlite aims to simplify the idea of investing in gold, transforming it into an exciting and accessible option for the modern, empowered woman. Dhani Gyaani represents today’s financially
Joita Sen, Director of Senco Gold & Diamonds, expressed her excitement for the campaign, adding, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”