New Delhi, 22 October, 2024: adidas Originals, the pioneering lifestyle brand for the streets, is thrilled to announce its presence in India at Foot Locker Inc., the New York-based specialty athletic retailer, as it marked its highly anticipated launch in India on Saturday, 19th October 2024. This collaboration in India is a natural extension of their successful connections in other global markets.
Located in Delhi’s premium shopping destination, Select Citywalk, the first Foot Locker India door houses an array of adidas Originals’ most coveted silhouettes, including timeless sneaker franchises like Samba, Gazelle, Campus, Stan Smith, SL 72 and Anthony Edwards 1, offering sneaker enthusiasts and fashion elites an unparalleled shopping experience. This collaboration marks a significant milestone for adidas Originals, solidifying its commitment to expanding its presence in India and catering to the growing demand for premium streetwear. The brand will also bring this experience online via Nykaa Fashion, Foot Locker’s e-commerce platform, FootLocker.co.in, creating a seamless shopping journey for adidas Originals enthusiasts across India, bringing them closer to the global sneaker movement.
The collaboration between adidas Originals and Foot Locker India promises to create an immersive shopping experience, blending global and local flavours to offer an innovative, interactive, and intuitive consumer journey. The new store will offer exclusive collections, limited-edition drops, and innovative retail concepts that reflect both brands’ commitment to quality, style, and community that aims to inspire and engage a new generation of fashion-forward consumers.