National, 10th October 2024 – Surya Roshni, a leading name in lighting and consumer durables segment, has launched an appealing video campaign to showcase its festive range of products, including the Surya Jagmag Festive String Lights. The campaign, which centers around a young couple discussing their roles in preparing for the festival, features the significance of Surya’s new “Jagmag Lights.” As they decorate their home, the lights come alive, filling their space with vibrant and colorful illumination, creating a warm and joyous atmosphere for their celebrations.
Speaking on the launch, Jitendra Agrawal, CEO – Lighting and Consumer Durables at Surya Roshni Ltd, said, “Our new decorative lighting range epitomises elegance, convenience, and energy efficiency. We wish to offer products that meet the modern-day needs of our consumers, be it for festive décor or everyday lighting solutions. With this range, we plan to make festivals even more special and make our products provide long-term value to homes across India.”
The Surya Jagmag Festive String Lights, designed to bring vibrancy and warmth to every corner of your home, are the perfect addition to any celebration. Whether it’s a family gathering or simply enhancing the cozy ambiance of your living space, Surya’s lighting solutions will elevate the festive spirit.
In addition to their decorative lights, Surya is also launching campaigns for their innovative range of home appliances. The Electric Water Heater Campaign features the brand’s hero product, the Qube+ Water Heater, and will run from September to November 2024. Alongside this, Surya is introducing the Infra-Red & Induction-PRI Campaign, running from September to November 2024, designed to simplify cooking and enhance kitchen efficiency.