October 3, 2024, India — Greaves Electric Mobility Private Limited (GEMPL), the electric mobility arm of Greaves Cotton Limited and a leading player in the electric two- and three-wheeler space, has announced a partnership with Shriram Finance, a flagship company of the Shriram group and a leading financial services company. This collaboration aims to make Greaves Electric Mobility’s 3Ws (Greaves 3 Wheelers) more accessible by offering customers tailored financing schemes, including attractive down payment options and flexible EMI plans.
Shriram Finance’s extensive pan-India network will be pivotal in driving last-mile mobility adoption across both passenger and cargo segments. This partnership supports Greaves Electric Mobility’s vision of “Har Gully Electric,” making its entire 3W product range (Greaves 3 Wheelers, Eltra City and Eltra Cargo)—more accessible to consumers across the country.
The agreement was signed in the presence of K Vijaya Kumar, Executive Director and CEO of Greaves Electric Mobility, along with Mr Chandrasekar R, Joint Managing Director of Shriram Finance, and Mr Gopinath TA, Assistant Vice President of Shriram Finance.
Speaking on the partnership, K Vijaya Kumar said, “For faster 3W last-mile mobility adoption in India, easy and accessible financing is paramount. It helps customers make smarter choices with varied budget sets. Partnerships like these introduce customers to multiple down payment options coupled with attractive EMI plans, further driving the adoption of sustainable mobility vehicles and supporting India’s goal to become a global hub for EVs, while empowering drivers to earn more and improve their livelihoods. The coming together of two legacies built on the principles of innovation is a significant step towards a more sustainable and empowered future.”
Gopinath TA, Assistant Vice President of Shriram Finance, added, “This is a great collaboration where two purpose-led and legacy companies come together to make India a global EV hub and accelerate access to mobility for last-mile passenger and cargo movement across fuel forms.”
This collaboration marks a significant milestone in Greaves Electric Mobility’s journey to democratise 3 wheeler transportation in India, making 3 wheeler mobility solutions more accessible and affordable for consumers across the country.