After leaving a lasting impression with her Bollywood stint, ace artist Mahira Khan made her first exclusive collaboration with an Indian designer, turning muse for celebrated couturier Sawan Gandhi. The iconic actress adorned the designer’s ethereal new Monochromatic Magic collection, a campaign sure to set the tone for occasion wear in 2024.
“I’ve been a fan of Mahira from the time I watched Humsafar and Raees, so this has been a dream in the making.” Says Sawan. “My design language has always a contemporary take on traditional silhouettes, a vision synonymous with Mahira’s persona. She defines luxury with the most graceful, understated sensibility, and this is something we immediately resonated with.”
Sawan Gandhi’s popularity over the last few years has been monumental. While the most sought after Bollywood brigade has been spotted at events in his creations, this celebrity centric campaign is a first; a manifestation as the designer describes it.
The exquisite ensembles will be accompanied by meticulously crafted jewelry by award-winning Dubai based jewelry designer and gemologist Pavit Gujral.
Dipped in vibrant hues, the multifaceted designer draws inspiration from a love for nature, the beauty in randomness, a kaleidoscope of colors, and a deep connection with the animal kingdom
Pavit Gujral’s bespoke, bold and inspired jewelry designs emerge as timeless masterpieces, transcending the realms of conventional jewellery into the extraordinary, harmoniously complimenting and adding a midas touch to Sawan Gandhi’s Monochromatic story.
“Every collection has a new perspective, but I also carry my own trademark style, something that people identify the brand with,” he mentions. “Mahira is the perfect muse, and to me the most special part of shooting with her was the on ground experience. Her inherent understanding of fashion, designs and craftsmanship is evident in her effortless grace in the pictures, she is like a dream for any designer!”
The campaign sees Mahira wear four monochrome looks that include sarees with intricate needlework, open sherwani jacket on a saree, an ivory gold lehenga with an embroidered net veil. The fusion of traditional silhouettes with contemporary elements reflects Sawan Gandhi’s design philosophy, offering a fresh perspective on classic fashion inspired from around the globe. Each outfit has been hand embroidered for hours and the collection took over four months to complete.While the looks carry the trademark Sawan Gandhi embroidery and silhouettes, they also bring a fresh newness to them, mirroring Mahira’s grace and beauty.
A renowned designer, a global actor, and a campaign shot in Dubai; this is a wholesome amalgamation of unparalleled representation of fashion, luxury and beauty , shared Sawan Gandhi. Speaking further on a collaboration, he shared “I’ve always loved making clothes that make people feel beautiful. With a muse like Mahira, the process felt natural. Our vision drew an instant connect from the celebrity, making the process a creative dream. We incorporated things that bring out both cultures beautifully through design”
The dreamy collection would be available at Sawan Gandhi’s stores across Delhi and Hyderabad, and online.
