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India, 7th August 2024: Leading edible oil brand, Oleev, by Modi Naturals Limited (MNL), is making waves with its new digital campaign featuring the stunning Chitrangda Singh. This exciting collaboration aims to revolutionize the way Indians approach healthy cooking by emphasizing smart choices in the kitchen.

We live in an era of constant upgrades. We embrace the latest technology, prioritize fitness routines, and keep our wardrobes fresh. Yet, many kitchens remain stuck with traditional oils that lack the health benefits and flavor profiles of modern alternatives. Oleev steps in as the perfect solution. Oleev Active, the multi-source cooking oil with the goodness of olive oil, offers a smarter and healthier way to cook.

“We believe that every kitchen deserves the best,” says Akshay Modi, MD, Modi Naturals Ltd. “Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking options. This association is more than just a digital campaign. It’s a call to action for smart consumers who want to embrace and upgrade to a healthier way of life”

Chitrangda Singh, known for her elegance and discerning taste, embodies the evolution of Oleev. She represents a generation that prioritizes both health and a pleasurable culinary experience. Oleev delivers on both fronts, allowing you to elevate your cooking without sacrificing your well-being.

“Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” asks Mukesh Ghuraiya, CMO of Modi Naturals Ltd. He adds “We’re excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today’s consumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle”

Oleev, with its commitment to delivering quality products and Chitrangda Singh’s star power, is poised to inspire millions to redefine their cooking habits and prioritize their well-being. Available on Amazon, BlinkIt, Zepto, and all the major online as well as offline stores, the collaboration between Oleev and Chitrangda Singh marks the beginning of a new era in Indian kitchens.

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